CEI Report post Posted July 8, 2013 After a few days away from the office I came back to find x2 emails from a couple of different National newsstand distributors. One of the emails had an attached contract with the rate I requested. The other email, from the second distributor, is asking for 60% off the ORG cover price. Hmmm... It's hard to forecast the future, but we believe newsstands will continue to get smaller inside box stores, especially grocery stores. All you have to do is look at the sell-through rates of most magazines. Many are selling at a rate of less than 40%. (FYI-40%+ is considered excellent.) Last year, the 2012 ORG-Arizona Hunting Edition had a 55% sell through rate. We placed the AZ Annual Edition on newsstands twice and the second newsstand run hit a jaw dropping 70% sell-through rate. This was exciting, but still not very profitable after all of the fees we had to pay. ORG Hunting Magazine Dealers A certain archery manufacture has a slogan we like, "Refuse to Follow". We are going to stick with 1 newsstand distributor and we are going to continue to pursue 21st century avenues of selling the ORG. Last year we sold every SINGLE copy of the 2012 ORG-Arizona Hunting Edition at our small dealer locations. These are small hunting retail businesses that we have a great working relationship with. They don't charge set-up fees and we give them our best prices. We also promote these small business online and many of them are ORG supporters. Basically, there are 4 ways you can get the ORGs: Pre-Order the ORGs-You will get the digital and print edition. You won't pay tax or shipping. You will also get entered to win killer gear and prizes. After the release date (around July 1st) you can order the ORG directly from our website. You will have to pay tax & shipping. ORG-Dealers-You can visit one of our small dealers and buy your ORG. Newsstands-Currently, the ORGs will be in Barnes & Nobles throughout the Southwest. You can also check-out Walmarts in Arizona. Keep in mind, the ORGs will only be on newsstands for 6 weeks, unlike our dealer locations. ORG Dealer Locations (as of July 8, 2013): Bull Basin Archery-Flagstaff, AZ Bull Basin Archery-Tucson, AZ Desert Archery-Kingman, AZ Elk Horn Sporting Goods-Williams, AZ Gila Outdoor-Thatcher, AZ Ross Outdoors-Phoenix, AZ Timber Mesa Outdoors-Show Low, AZ No Limits Archery-Denver, CO View the full article Share this post Link to post Share on other sites
